Pipsqueaks: Branding for Infants

Portfolio Pages Final 7

 

For this branding project, I came up with the idea for Pipsqueaks, a clothing line for infants and toddlers.  Pip, the brand’s mascot embodies the innocence of childhood and can always be found peeking around corners and holding a flower.  This playful theme has everything to do with the sense of discovery that every parent can relate to.  These are mock-ups of what the in-store, outdoor, and promotional items would look like.  The hang tag is a working pacifier holder that can be used after purchase with any standard pacifier.

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