For this branding project, I came up with the idea for Pipsqueaks, a clothing line for infants and toddlers. Pip, the brand’s mascot embodies the innocence of childhood and can always be found peeking around corners and holding a flower. This playful theme has everything to do with the sense of discovery that every parent can relate to. These are mock-ups of what the in-store, outdoor, and promotional items would look like. The hang tag is a working pacifier holder that can be used after purchase with any standard pacifier.