Sweet Reads is the ultimate experience for those who just happen to love books and bakeries. This website is simple to use and showcases the delicious treats and reads that await the user at Sweet Reads Bakery and Bookstore.
Skateboards are for boys, right? Not so much. Sk8er Girl is a brand of skateboards that caters to girls. The colors are bright and cheerful, and the patterns, type, and illustrations are fun and playful. The characters developed for this design may be black and white, but really they are anything BUT black and white…just like the little girls that ride these boards, they are cute and full of personality.
These are just a few of the logos I have designed. They each have a different style, because the brands they are representing are each unique and have a different story to tell. Some companies will want to build their brand with images, while others prefer the use of type. The process of building a logo begins with a brand persona and ends with a design that reflects that vision.
Smokin’ is not your ordinary cookbook. It’s also a book with stories and legends behind the delicious barbecue dishes it serves up. The cover is simple, yet nostalgic. The inside pages also have their own flavor with some touches that look handmade and textures that are reminiscent of the times the stories were made. The images are mouth-watering, and the layout is easy to follow.
This magazine spread for Texas Monthly is about true cowgirls, and how the word, “cowgirl” has a very different connotation and imagery that is associated with it. It tells the story of hard working women, and so the design had to be reflective of that persona. It’s straight forward, and the images convey strength and command the respect that these women deserve.
Urban Seed is a seed company whose target audience are people living in the city who still want to enjoy nature, even if it’s only in window boxes and on balconies. This package of Big City Bloomers is simple, clean, and sophisticated. It’s easy to read, and the big bold images capture the attention of shoppers.
In this flash based ad, Pip peeks from around the back of the web page. When the user clicks on the appropriate button, the ad expands with a promotion, and Pip gives a big thumbs up. Another click of the button sends the user to the Pipsqueaks website. This ad is engaging enough to be noticed, but discreet enough not to hinder the user’s experience.
For this branding project, I came up with the idea for Pipsqueaks, a clothing line for infants and toddlers. Pip, the brand’s mascot embodies the innocence of childhood and can always be found peeking around corners and holding a flower. This playful theme has everything to do with the sense of discovery that every parent can relate to. These are mock-ups of what the in-store, outdoor, and promotional items would look like. The hang tag is a working pacifier holder that can be used after purchase with any standard pacifier.